People Love You: The Real Secret to Delivering Legendary... - Blount, Jeb

John Wiley & Sons Inc

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you.  In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer\n\nPeople Love You\nThe Real Secret to Delivering Legendary Customer Experiences\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked serv;