The PR Masterclass: How to develop a public relations strategy that works! by...

John Wiley & Sons Inc

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity \u2013 one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. \""PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably\n\nThe PR Masterclass\nHow to develop a public relations strategy that works!\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked;