The Accidental Marketer – Power Tools for People Who Find Themselves in Marketi…

The Accidental MarketerPower Tools for People Who Find Themselves in Marketing Roles\nAuthor(s): Tom Spitale, Mary Abbazia\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9781118797419, 978-1118797419\nSynopsis\nA practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.\n\nExplains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic optio.