Connected by Design by Barry Wacksman (Hardback Book)

Name: Connected by Design by Barry Wacksman (Hardback Book)
Brand: John Wiley & Sons Inc

John Wiley & Sons Inc

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies\u2014including Amazon, Apple and Google\u2014have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and\n\nConnected by Design\nSeven Principles for Business Transformation Through Functional Integration\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delive;