Value Proposition Design: How to Create Products and Services Customers Want (S
John Wiley & Sons Inc
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can\u2019t resist Value Proposition Design helps you tackle the core challenge of every business \u2014 creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.\nUsing the same stunning visual format as the authors\u2019 global bestseller, Business Model Generation, this sequel explains how to use the \u201CValue Proposition Canvas\u201D to design, test, create, and manage products and services customers actually want.\nValue Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it\u2019s for\n\nValue Proposition Design \u2013 How to Create Products and Services Customers Want\nHow to Create Products and Services Customers Want\nFree UK delivery on this item.\n;
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