Membership Essentials by Sheri Jacobs, The American Society ... - 9781118976241

Membership EssentialsRecruitment, Retention, Roles, Responsibilities, and Resources\nAuthor(s): Sheri Jacobs, The American Society of Association Executives (ASAE)\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: Jossey-Bass Inc.,U.S.\nISBN-13: 9781118976241, 978-1118976241\nSynopsis\nThe updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model d.