Data Driven – How Performance Analytics Delivers Extraordinary Sales Results

Data Driven – How Performance Analytics Delivers Extraordinary Sales Results

Data Driven\nby Jenny Dearborn\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Jenny Dearborn\nTitle: Data Driven\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: John Wiley & Sons Inc\nPublication year: 2015\nISBN-13: 9781119043126\nISBN-10: 1119043123\n\n------------------------------\nDescription\n------------------------------\nA how-to guide to boosting sales through predictive and prescriptive analytics\nData Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world''s leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the.

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