The Handbook of Communication Engagement Johnston Hardback John Wiley & Sons

The Handbook of Communication Engagement Johnston Hardback John Wiley & Sons

The Handbook of Communication EngagementAuthor(s): Kim A. Johnston, Maureen Taylor\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Wiley-Blackwell\nISBN-13: 9781119167495, 978-1119167495\nSynopsis\nA comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee.

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