Product Innovation Toolbox - 9781119712848

Product Innovation ToolboxA Field Guide to Consumer Understanding and Research\nAuthor(s): Kannapon Lopetcharat, Dulce Paredes, Jacqueline H. Beckley\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9781119712848, 978-1119712848\nSynopsis\nPRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologiesdigital techniques, augmented intelligence, machine learning, and advanced biometrics, among othershave been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting t.