Entrepreneurial Marketing by Philip Kotler, Hermawan Kartajay... - 9781119835202

Entrepreneurial MarketingBeyond Professionalism to Creativity, Leadership, and Sustainability\nAuthor(s): Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9781119835202, 978-1119835202\nSynopsis\nAn eye-opening discussion of the future of marketing, from four of the leading minds in the field\n\n In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the \""Father of Modern Marketing,\"" Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sectors brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do t.