Make Your Brand Matter by Steven G. Soechtig (Hardback Book)

Make Your Brand Matter by Steven G. Soechtig (Hardback Book)

John Wiley & Sons Inc

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone\u2014or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You\u2019ll discover brands that enabled new customer acquisition, customer\n\nMake Your Brand Matter\nExperience-Driven Solutions to Capture Customers and Keep Them Loyal\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery usin;

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