Marketing Plans by Malcolm McDonald PAPERBACK 9781119943136

Marketing Plans\nby Malcolm McDonald\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Malcolm McDonald\nTitle: Marketing Plans\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: John Wiley & Sons Inc\nISBN-13: 9781119943136\nISBN-10: 1119943132\nRRP: \u00A320.00\n\n------------------------------\nDescription\n------------------------------\nAn imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.\nSuccessful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It''s not difficult to spot those organizations that have failed to adopt a marketing approach! \nIn order for managers and students to quickly grasp the key principles, one of the world''s leading marketi.