Marketing and Finance by Brian D. Smith PAPERBACK 9781119953388

Marketing and Finance\nby Brian D. Smith\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Brian D. Smith\nTitle: Marketing and Finance\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 2013\nEdition: 2nd Edition\nISBN-13: 9781119953388\nISBN-10: 1119953383\nRRP: \u00A329.99\n\n------------------------------\nDescription\n------------------------------\n\nWritten for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first c.