Marketing Strategy and Management

Bloomsbury Publishing PLC

Marketing Strategy and ManagementAuthor(s): Michael J. Baker\nFormat: Paperback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Bloomsbury Academic\nISBN-13: 9781137025821, 978-1137025821\nSynopsis\nThe fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.