Managing Global Business

Bloomsbury Publishing PLC

Gain a truly global perspective on international business with "Managing Global Business." This introductory textbook provides an accessible and engaging overview of key theories and models that shape the global economy. It thoughtfully addresses the unique challenges and ambitions of businesses in developing countries, including small, family-run operations and 'born-global' companies. Linking theoretical concepts to real-world situations, the book offers practical insights into the activities of international managers and highlights employability opportunities. Designed as a core text for undergraduate and postgraduate International Business and Business Management degrees, this is an essential resource for students and educators alike. Key Features: - Comprehensive global exploration of international business - Focus on challenges and opportunities in developing economies - Practical approach connecting theory to real-world scenarios - Discussion of international manager activities and employability Product Summary: Managing Global Business, Paperback, English, 462 pages, Bloomsbury Publishing PLC, ISBN 9781137348258, Written by Michael Wynn-Williams.