Scaling the Tail Managing Profitable Growth in by Andrew Cosgrove HARDBACK

Palgrave Macmillan

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \""scaling the tail.\"" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\n\nScaling the Tail: Managing Profitable Growth in Emerging Markets\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is as low as we can go, we do not accept offers.\n\nThis book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \""scaling the tail.\"" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\n\nProduct Details\n\nIS;