Research in International Marketing (RLE International Business) - 9781138007949

Taylor & Francis

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers\u2019 and the special problems for firm strategy and organisation arising from the internationalisation process. \n > Introduction. Part 1: Organisational Buying Behaviour and Cultural Variables. 1. Transferring Organisational Buying Theory Across Cultural Boundaries D T Wilson and A Ghoneim. 2. Migration, Cultural Distance and International Market Expansion S Reid. 3. Developing Communication Strategies for Foreign Market Entry M F Bradley. 4. The Change to Industry Maturity: An Irish Firm's Experience A O'Driscoll. 5. Buying Behaviour of Industrial Components: Inductive Approach for Descriptive Model Building K E Moller. Part 2: The Internationalisation Process - Theories and Evidence. 6. Export Behaviour)