Film Marketing - 9781138013353

Name: Film Marketing - 9781138013353
Brand: Taylor & Francis

Taylor & Francis

Film MarketingAuthor(s): Finola Kerrigan\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138013353, 978-1138013353\nSynopsis\nThe role of the film marketer is both vital and challenging. Promotion is one of the industrys biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.\n\nThis new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally an.