Toyotas Global Marketing Strategy - 9781138059412

Taylor & Francis

Toyotas Global Marketing StrategyInnovation through Breakthrough Thinking and Kaizen\nAuthor(s): Shozo Hibino, Koichiro Noguchi, Gerhard Plenert\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781138059412, 978-1138059412\nSynopsis\nThere are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyotas thinking habits go beyond the shop floor and influence and guide Toyotas marketing function.\n\nToyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.\n\nWritten by Toyotas former executive managing director and founder of Breakthroug.