Tourism and Innovation by C. Michael Hall, Allan M. Williams - 9781138060821
Taylor & Francis
Tourism and InnovationAuthor(s): C. Michael Hall, Allan M. Williams\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138060821, 978-1138060821\nSynopsis\nThis ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. \n\nInnovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm, and product innovation. This book emphasises that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead need.
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