Social Media, Organizational Identity and Public Relations

Name: Social Media, Organizational Identity and Public Relations
Brand: Taylor & Francis

Taylor & Francis

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible.

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Social Media, Organizational Identity and Public Relations

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