Future of Events & Festivals

Taylor & Francis

The Future of Events & FestivalsAuthor(s): Ian Yeoman, Martin Robertson, Una McMahon - Beattie, Elisa Backer, Karen A. Smith\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138083028, 978-1138083028\nSynopsis\nThe growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.\n\nThis is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events ind.