Data Mining for Design and Marketing

Name: Data Mining for Design and Marketing
Brand: CRC Press

CRC Press

Data Mining for Design and MarketingAuthor(s): Yukio Ohsawa, Katsutoshi Yada\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781138113473, 978-1138113473\nSynopsis\nData Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.\n\nThe expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support.