Scaling Methods - 9781138143029

Taylor & Francis

Scaling MethodsAuthor(s): Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Psychology Press Ltd\nISBN-13: 9781138143029, 978-1138143029\nSynopsis\nScaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on effective ways to analyze data rather than the mathematical details of how each program works. The methods included handle the majority of data analysis problems encountered and are accompanied by a software solution. Each chapter features the theory surrounding that methodology, an example, a real-world application, and a computer solution.\n\nThis book introduces the major uni- and multi-dimensional scaling method techniques most common in educati.