Politics and the Mass Media in Britain - 2nd Edition

Taylor & Francis

Fully revised, this comprehensive text provides an introduction to the role of mass communications in politics at all levels from election campaigns to news reports. Includes case studies and brand new chapters on Europe and globalization. > \nThis fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups.\nThe relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.\nProviding a review of the nature and content of political communications and of recent theoretical developments, Negrine addresses the issues surrounding today's mass media, including cable and satellite television, investigation of the .