Quantitative Research Methods in Consumer Psychology - 9781138182691

Taylor & Francis

Quantitative Research Methods in Consumer PsychologyContemporary and Data Driven Approaches\nAuthor(s): Paul Hackett\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138182691, 978-1138182691\nSynopsis\nQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. \n\nThe text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied e.