Qualitative Research in Digital Environments: A Research Toolkit

Taylor & Francis

Qualitative Research in Digital EnvironmentsA Research Toolkit\nAuthor(s): Alessandro Caliandro, Alessandro Gandini\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138188693, 978-1138188693\nSynopsis\nThis book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are retrofitted to digital spaces, Qualitative Research in Digital Environments offers researchers a set of digitally native tools that are designed for online social environments.\n\nThanks to a broad range of cases including Louis Vuitton, YouTube and the concept of hipsterism, this text illustrates the practical applications of techniques and tools over the most popular social media environments.\n\nThis book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tuto.