Intercultural Public Relations

Taylor & Francis

Intercultural Public Relations\nby Bey-Ling Sha\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Bey-Ling Sha\nTitle: Intercultural Public Relations\nFormat: Paperback\nLanguage: English\nTopic: Public relations\nPublisher: Taylor & Francis Ltd\nEdition: 1\nISBN-13: 9781138189225\nISBN-10: 1138189227\n\n------------------------------\nDescription\n------------------------------\n\nIntercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.\n\nThis book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural.