Intercultural Public Relations: Realities and R, Ni, Schlupp, Sha Paperback..

Taylor & Francis

Intercultural Public RelationsRealities and Reflections in Practical Contexts\nAuthor(s): Lan Ni, Qi Wang Schlupp, Bey-Ling Sha\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138189256, 978-1138189256\nSynopsis\nThis book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. \n\nPractical public relations contexts examined by the contributing chapter authorsboth scholars and practitionersinclude corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationsh.