Contemporary Radio Programming Strategies - 9781138215672

Taylor & Francis

Contemporary Radio Programming StrategiesAuthor(s): David T. MacFarland\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138215672, 978-1138215672\nSynopsis\nThis book, first published in 1990, offers an in-depth analysis of the fundamental beliefs of radio. This refers to the common understanding of what the radio enterprise is and should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question What do listeners really want from radio?