Understanding Creative Business by Jim Shorthose, Neil Maycroft - 9781138255746

Taylor & Francis

Gain a comprehensive understanding of creative businesses with "Understanding Creative Business: Values, Networks and Innovation" by Jim Shorthose. This book delves into the core aspects that drive success in the creative industry, exploring the intrinsic values, the power of networks, and the crucial role of innovation. Discover how creative enterprises leverage their unique values to build strong brands and connect with their audience. Explore the dynamics of collaborative networks and how they foster growth and opportunity. Learn about the latest innovative strategies that keep businesses ahead in a constantly evolving landscape. Key topics covered include: * The importance of intangible assets in creative industries. * Building and managing effective professional networks. * Fostering a culture of innovation for sustainable growth. * Case studies and insights from successful creative businesses. This insightful resource is ideal for entrepreneurs, managers, students, and anyone interested in the workings of the creative economy. It provides practical knowledge and theoretical frameworks to navigate and thrive in the vibrant world of creative business. Summary: Understanding Creative Business, Values, Networks, Innovation, Jim Shorthose, creative industry, entrepreneurship, business strategy, paperback book.