Flying Too Close to the Sun

Taylor & Francis

This book examines the causes of failure of most new entrant airlines and the environment they operate in. Much attention is given to the new entrant\u2019s strategy and management, in order to explore past deficiencies and pave the way for successful new strategies. Recent new entrant airlines are examined. > Since deregulation in the United States, most jet operating new-entrant carriers have failed. Theories on competition had been put to the test and reality turned out to be different to the vision. To begin with many new-entrant airlines were successful, but were not able to create sustainable strategies to survive as incumbent carriers adjusted to the new operating environment. This book explains the complex issues that led to the almost total failure rate of the 'first wave' new-entrant airlines.\nThe background to the pre-nineties failure predicament is examined in order to give a good overview of the characteristics of new-entrant airlines and of the environment in w.