Candidate Character Traits in Presidential Elections - 9781138286177

Taylor & Francis

Candidate Character Traits in Presidential ElectionsAuthor(s): David B. Holian, Charles L. Prysby\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138286177, 978-1138286177\nSynopsis\nVoter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited.\n\nIn this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates. Using the American National Election Studies (ANES) surveys, the autho.