Model Workers in China, 1949-1965

Name: Model Workers in China, 1949-1965
Brand: Taylor & Francis

Taylor & Francis

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of \u2018Model Workers\u2019 for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China\u2019s recent history and served to embody the Party\u2019s vision of the ideal Chinese citizen as they attempted to reshape the nation following a \u2018Century of Humiliation,\u2019 a ruinous war with Japan and a divisive civil war.