Creating and Managing a CRM Platform for your Organisation
Taylor & Francis
Creating and Managing a CRM Platform for your OrganisationAuthor(s): Richard Boulton\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781138335783, 978-1138335783\nSynopsis\nMore than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource data can benefit or hinder its ability to achieve its objectives.\n\nCreating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisations customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campa.
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