Data Warehouse Designs

Name: Data Warehouse Designs
Brand: CRC Press

CRC Press

Data Warehouse DesignsAchieving ROI with Market Basket Analysis and Time Variance\nAuthor(s): Fon Silvers\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781138374577, 978-1138374577\nSynopsis\nMarket Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. In the past however, the use of these powerful tools in tandem led to performance degradation and resulted in unactionable and even damaging information.\n\nData Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance presents an innovative, soup-to-nuts approach that successfully combines what was previously incompatible, without degradation, and uses the relational architecture already in place. Built around two main chap.