Creativity and Innovation for Managers - 9781138435445

Taylor & Francis

Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. > Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a t