Traditional Media and the Internet - 9781138441439

Taylor & Francis

Traditional Media and the InternetThe Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management\nAuthor(s): Sylvia M. Chan-Olmsted\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138441439, 978-1138441439\nSynopsis\nThis special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and sugges.