Web Marketing for the Music Business - 2nd Edition

Taylor & Francis

Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. > \nLearn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:\n Setting up your website and website design \n Selecting your domain name and host \n Using HTML, Java, widgets, Flash, and RSS to charge up your website \nNew! Using search engine optimization (SEO) methods for the best search engine rankings\nNew! Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans \n Monitoring site traffic and using analytic tools \n Adding audio and video to your site \n Choosing and usi.