Introduction to Rhetorical Communication by James C Mccroskey - 9781138465459

Taylor & Francis

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. > \nAn Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. \nThis highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages. > Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5. Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of Persuasivey