Public Relations in the Gulf Cooperation Council Countries

Name: Public Relations in the Gulf Cooperation Council Countries
Brand: Taylor & Francis

Taylor & Francis

Public Relations in the Gulf Cooperation Council CountriesAn Arab Perspective\nAuthor(s): Talal Almutairi, Dean Kruckeberg\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138479708, 978-1138479708\nSynopsis\nThe Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.\n\nThis book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship.