Influence of Values on Consumer Behaviour

Taylor & Francis

The Influence of Values on Consumer BehaviourThe value compass\nAuthor(s): Erik Kostelijk\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138489554, 978-1138489554\nSynopsis\nSubstantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the Value Compass, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. \n\nThe values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have bo.