Digital Marketing: Integrating Strategy, Sustai, Horton, Soltanifar, Kaufman..

Digital MarketingIntegrating Strategy, Sustainability, and Purpose\nAuthor(s): Ira Kaufman, Chris Horton, Mariusz Soltanifar\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138497283, 978-1138497283\nSynopsis\nDigital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.\n\nRetaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:\n\nCombines a strong theoretical foundation with practical insights and activities that give students a comprehensive understandin.