Survey Research in the United States

Taylor & Francis

Survey Research in the United StatesRoots and Emergence 1890-1960\nAuthor(s): Jean M. Converse\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138533721, 978-1138533721\nSynopsis\nHardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource.\n\nConverse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connectio.