Marketing Public Policy by Basskaran Nair - 9781138559974

Taylor & Francis

Marketing Public PolicyComplexity, Hurts and Minefields\nAuthor(s): Basskaran Nair\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138559974, 978-1138559974\nSynopsis\nPolicy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practices role is to provide ideas on how to navigate, diagnose and interpret issues with a .