Translating Promotional and Advertising Texts - 2nd Edition

Name: Translating Promotional and Advertising Texts - 2nd Edition
Brand: Taylor & Francis

Taylor & Francis

Translating Promotional and Advertising TextsAuthor(s): Ira Torresi\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138566040, 978-1138566040\nSynopsis\nThe translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising.\n\nWith numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and a.