Managing Innovation Within Networks

Name: Managing Innovation Within Networks
Brand: Taylor & Francis

Taylor & Francis

Managing Innovation Within NetworksAuthor(s): Wim Biemans\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138574137, 978-1138574137\nSynopsis\nOriginally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.