Fashion Buying and Merchandising : The Fashion Buyer in a Digital Society

Taylor & Francis Ltd

Explore the evolving world of fashion retail with "Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society." This comprehensive guide, authored by Rosy Boardman from the University of Manchester, delves into the critical strategies and challenges faced by fashion buyers in today's digitally driven marketplace. Understand how to navigate online trends, digital merchandising, and consumer behavior in the contemporary fashion industry. Ideal for students, aspiring buyers, and industry professionals seeking to adapt and thrive in the digital age. This hardback edition provides an in-depth analysis of: * Key concepts in fashion buying and merchandising. * The impact of digital technologies on the fashion industry. * Strategies for successful online merchandising. * Understanding consumer behavior in a digital society. Product Summary: Fashion Buying and Merchandising, Digital Society, Fashion Buyer, Merchandising Strategies, Retail, Rosy Boardman, University of Manchester, Hardback Book.