Emotions as Commodities

Name: Emotions as Commodities
Brand: Taylor & Francis

Taylor & Francis

Emotions as CommoditiesCapitalism, Consumption and Authenticity\nAuthor(s): Eva Illouz\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138628236, 978-1138628236\nSynopsis\nCapitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? \n\nEmotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and un.