The Routledge Handbook of Business Events by Charles Arcodia - 9781138629004

Name: The Routledge Handbook of Business Events by Charles Arcodia - 9781138629004
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Explore the dynamic world of business events with "The Routledge Handbook of Business Events." This comprehensive hardback, edited by Charles Arcodia, offers in-depth insights into event management, planning, and strategy. Ideal for students, professionals, and researchers in the field, it covers a wide range of topics essential for understanding and excelling in the business events sector. The handbook provides a valuable resource for navigating the complexities of modern event creation and execution. This handbook delves into key areas such as event marketing, sponsorship, risk management, and attendee experience. It features contributions from leading academics and industry experts, offering a blend of theoretical knowledge and practical application. Discover the latest trends and best practices shaping the future of business events. Product Summary: Routledge Handbook of Business Events, Hardback, Charles Arcodia, Event Management, Event Planning, Business Events Strategy, Event Marketing, Academic Resource.